Founded as CFW Creative Sports in 1997, CFW has evolved into a uniquely integrated sports publishing and marketing company. Headquartered in Detroit, CFW also has regional offices in Chicago, Phoenix, Naples and Knoxville. Since its inception, CFW has developed and nurtured relationships with nearly every team, university and sports organization in the country. The result? CFW is among the largest publishers of game-day programs and souvenir yearbooks in the country.

With professionals from the fields of editorial, production, media, marketing and sales promotion, the CFW team works together to ensure that clients meet all of their publication, communication and marketing objectives. CFW is well-positioned to address today’s sales and marketing challenges and provide custom sports marketing solutions. CFW has built a reputation as a "go the extra mile" sports media and marketing company. That can only happen with experience... and a complete understanding of how sports and business can work together.

CFW provides fully integrated services for everything that an advertiser could enjoy through advertising exposure and merchandising along with game-day experiences clients never forget. CFW’s sports programs and yearbooks capture the excitement of the most prestigious sporting events in America.

At CFW, we talk sports from a different perspective... from your perspective. Because we recognize that for each fantastic milestone- and every standing ovation- a unique and fun business opportunity exists.